How demand generation leads to better conversations
- Author
- Effy Shkuri
- Published on:
- Published in:
- Content Marketing
Wat maakt Demand Generation zó waardevol?
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1 – Demand creation
2 – Demand capture
Challenges en trends benoemen (Awareness)
Probleem educatie (Interest)
Onderzoek oplossing (Consideration)
Selectie oplossing (Action)
Effy Shkuri
"Our people make the difference." Really? As a former "digital workplace & IT entrepreneur," I've said this for years about my 25 colleagues. But the reality is we were only considered thought leaders by 5% of our target audience. Even today, this remains a common statement from MSPs and IT service providers. But these words lose their meaning if your expertise does not extend beyond your existing customers and a handful of prospects. I now help IT entrepreneurs with thought leadership in their niche.