Approach
Thought leadership doesn't come about simply by creating more content. It starts with a clear vision and a video marketing strategy that ensures you’re always top-of-mind. At StoryYo, we don’t start by looking at what you can publish, but rather at how your perspective creates value at every stage of the buying process.
Step #1Map the key questions
Determine how you can make a difference as an organization. Go from content creation to answering your prospects' most important questions and become the thought leader for your prospects and customers.
Step #2Who can best answer these questions?
Truth is in the conversation We believe video is the best form to start your content strategy because we capture your truth in just 2 to 4 days a year. The form we choose for this is the Q&A or a video podcast.
Step #3Showing expertise
Invite colleagues who have the expertise to answer prospects' most important questions. Consider the entrepreneur, vendors, consultants and vendors or partners you work with.
Step #4Multiply & promote
Get the most out of 1 day in the studio by multiplying video content to blogs, LinkedIn posts, white papers and other relevant content for maximum impact. Below is an example of our best practice.
12 x LinkedIn posts
Share each video as a separate post to stay consistently visible and inspire your audience with valuable insights. From just one day of shooting videos in our studio, you can get enough content for 12 LinkedIn posts.
3 x Advertisements
Thought leadership video ads are our preference, because it gets to the heart of what is important: Giving the experts within the organization the stage to answer important questions or raise new challenges.
6 x Blog & Whitepaper
For the blogs, any often answered via video can be turned into a blog.The whitepaper provides more in-depth insights about your prospect's challenge. Again, we have a methodical approach in setting this up where we incorporate video into the whitepaper and also create a video whitepaper trailer for maximum engagement.
6 x Newsletter
The newsletter is the simple way to inform existing relationships that is a no-brainer. However, we make sure that by adding video in the newsletter we can measure interest and engagement much better.
1 x Live Webinar
We record 1x live webinar in our studio and then offer it as a recorded webinar at multiple times throughout the year. We ensure that webinar preparation takes hardly any time through our methodical approach.
Step #5Start measuring
Wat is de beste manier? 80% van je doelgroep gaat niet op zoek naar jou, maar komt je tegen. We focussen onze promotie strategie dan ook vooral op de kanalen die deze visie ondersteunen. In de praktijk betekent dit vaak een LinkedIn first strategie met veel aandacht voor video marketing KPI's.
One shot, endless possibilities
Your story is turned into blogs, white papers and more - efficiently and without extra work.
Moderators and mentors
Storymakers in your industry can help you articulate your message perfectly.
Strategic dissemination
Media and network partners make sure your content is seen where it counts.
Vulnerability as strength
Honest stories build trust and make impact.