How to use linkedin audio for lead generation?

LinkedIn Audio: How Does It Work?

“My best guess is that only a handful of salespeople use LinkedIn for voice messages, because the feature is relatively unknown.”

Did you know that voice messaging on LinkedIn has been around since the summer of 2018, but that most salespeople are surprised when I mention it—oh, how does that work?

Voice messaging is a powerful sales tool that allows you to connect with your prospects in a more emotional way than email.

Incorporating voice messages into your sales approach is simple and efficient. Maximizing the potential of voice messaging is easy, but there are a few small tips that can make a big difference. Let’s start with an interesting “hack” that involves using LinkedIn Audio or voicemail in combination with email.

LinkedIn Audio "Hack"

Not

Hi Mark,

You're speaking with Effy Shkuri from theNextSales. I tried calling you earlier, but I wasn't able to reach you.

Could you please call me back at 06…

The chance of getting a reply is zero if there's no relationship

1 – About Me 2 – My Company 3 – My Phone Number

Well

Your article on “the last mile” in sales really surprised me.

You don't need to call me back, because I've sent you an email about this with some more background information.

I'm curious to hear your response

The chances of getting a reply are many times greater.

1 – Personalization 2 – Piquing curiosity 3 – No unnecessary information via voicemail

The benefits of LinkedIn voice messaging:

• A voice message is disruptive, but not intrusive. Instead of relying on emojis, which are often perceived as less appropriate, a voice message is an authentic way to communicate.

• Voice messaging is more personal and targeted. Cold calling can come across as intrusive because it forces prospects to talk to you without being prepared for it.

• Asynchronous communication is an advantage for many. The timing of the response is determined by the recipient. It also allows salespeople to let their personality shine through in a context that often suits them better than text-based communication. (It’s a home game.)

A Few Tips for a Better ROI

Personalization

Personalize your messages by using your social selling skills and start with a thought-provoking question.

Keep it short

Prospects won't listen to a voicemail that's too long from someone they don't know.

Needless to say, our attention span is shorter than ever before due to an overload of information.

“30 seconds is a good length”

The Best Timing

Schedule your voice messages for times when potential customers have the luxury of listening to your message and thinking it over.

The best times to record voice messages are in the morning or at the end of the workday—listening to a voice message hands-free in the car is as easy as it gets.

How to Use LinkedIn Audio?

If your voicemails and emails are identical, you'll reduce your chances of getting a response.

Instead of saying, “Please call me back,” you’re essentially asking your prospect for something without giving anything in return first. And that never really works.

What does work is a combination of text, voice, and video.

1 – Voice messages + blog

– Send a personal audio message

– Send a link to relevant content, such as a link to a blog.

– Always follow up with your prospect by phone

2 – Voice messaging + video

– Send a personal voice message

– Refer to a generic video

– Call your prospect

3 – Voice Messaging + White Paper

– Send a personal voice message and indicate which section of the white paper is relevant and why

– Add the white paper

Voice messaging is a custom solution

Voice messaging is a custom solution.

However, it is the fastest form of asynchronous communication for the salesperson—after all, this is the comfort zone for any salesperson who grew up with the telephone as the ultimate sales tool.

Make your voice heard!

The goal isn't to score, but to be relevant.

In conclusion: Always start with the other person, keep it personal and authentic, and provide value.