LinkedIn video retargeting
- Author
- Effy Shkuri
- Published on:
- Published in:
- Video Marketing
VIDEO RETARGETING ON LINKEDIN
Video retargeting on LinkedIn is a powerful way to optimize your marketing. By taking a structured approach, you can refine campaigns and increase conversions. Here we share a three-step approach that will help you get the most out of your video retargeting.
1. COMMITMENT: THE FIRST STEP
The first step is to attract engagement. Start with a video that provides valuable content and appeals to a broad audience. By encouraging your target audience to watch at least 25% of your video, you'll collect valuable data. This is how you build a target audience for the next phase.
2. REPEATED ENGAGEMENT: DEEPEN THE RELATIONSHIP
After the first phase, refine your retargeting. Target viewers of your first video with follow-up content. For example, this could be a trailer combined with a whitepaper download. Repeated interaction keeps your brand top-of-mind.
3. CONVERSION: TURN ENGAGEMENT INTO ACTIONS
The final step is turning commitment into concrete actions. Offer a targeted call-to-action: a free webinar, a consultation or a special discount. The goal: convert interest into leads or purchases.
WHY VIDEO RETARGETING WORKS
This three-step approach guides your target audience step by step through the customer journey. First broad engagement, then sophisticated retargeting, and finally conversion. This is how you leverage LinkedIn and get more out of your campaigns.
By consistently following this strategy, you not only increase engagement, you also increase results. Want to further strengthen your campaigns? Find out how a strong video marketing strategy makes all the difference.
Effy Shkuri
"Our people make the difference." Really? As a former "digital workplace & IT entrepreneur," I've said this for years about my 25 colleagues. But the reality is we were only considered thought leaders by 5% of our target audience. Even today, this remains a common statement from MSPs and IT service providers. But these words lose their meaning if your expertise does not extend beyond your existing customers and a handful of prospects. I now help IT entrepreneurs with thought leadership in their niche.