MSP marketing: word of mouth comes first
- Author
- Effy Shkuri
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Wat zijn de beste MSP marketing tactieken?
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De gemiddelde MSP heeft een winstmarge van 8%. De vaste kosten voor een MSP zijn aanzienlijk o.a vanwege de hoge investeringen in het netwerk, hosting en security en daarnaast zijn marketing en sales teams relatief klein, dus hoe te groeien?
Uitdagingen MSP
Klanttevredenheid is nr. 1
Effy Shkuri
"Our people make the difference." Really? As a former "digital workplace & IT entrepreneur," I've said this for years about my 25 colleagues. But the reality is we were only considered thought leaders by 5% of our target audience. Even today, this remains a common statement from MSPs and IT service providers. But these words lose their meaning if your expertise does not extend beyond your existing customers and a handful of prospects. I now help IT entrepreneurs with thought leadership in their niche.