Referentiecase Kaseya - Met Connect Local heel Europa door
Case study - the power of the aftermovie
Kaseya organizes several Kaseya Connect and Local Connect events in Europe each year. At these events, MSPs, partners, and customers come together to share knowledge, discuss new developments, and network.
Business challenge
The challenge was to ensure that the impact of these events wasn't limited to those who were physically present. Kaseya wanted to capture the key moments and conversations and turn them into content that would remain relevant to the MSP community online as well.
community
Bringing the Kaseya community together to share knowledge and expertise in a meaningful way.
visibility
Seize the moment to create quality content that’s also visible online
momentum
Use the momentum to go beyond the physical moment of engagement.
Problem
Events often generate many valuable conversations, but without the right approach, those insights quickly fade away afterward. In addition, it is difficult for international organizations to produce consistent, high-quality content across multiple locations in Europe.
Solution
StoryYo has been supporting Kaseya in documenting these events for three years now. During the Connect events, we produce aftermovies and interviews with customers, partners, and speakers. Our strength lies not only in video production, but above all in combining video with in-depth knowledge of the MSP market. Because StoryYo’s founders come from the MSP world themselves, we understand the topics, the challenges, and the language of this community. This results in interviews and conversations that are more substantive and better aligned with the audience. In addition, we produce all content in-house, which allows us to work quickly and cost-effectively at multiple locations across Europe.
- InterviewsMultiple interviews with C-level executives, MSPs, and relevant stakeholders.
- After movieA compilation of Local Connects events in Europe, in cities such as Prague, London, Dortmund, and Amsterdam
- ClipsEditing clips based on our video playbook
Benefits
Impact
The combination of video production and industry expertise ensures that the content not only looks professional but is also relevant to the target audience in terms of subject matter. In addition, this efficient production method makes it possible to produce content at multiple events across Europe at a significantly lower cost than many traditional production companies.
Every year, the aftermovies and interviews generate tens of thousands of views within the MSP community. As a result, the impact of the events isn’t limited to the moment they take place; the content also contributes to visibility, thought leadership, and engagement within the Kaseya ecosystem.
speed
We deliver the videos within 24 hours thanks to a smart workflow that ensures we don't lose momentum
maintain momentum
By featuring multiple clips, we give Kaseya the opportunity to extend the momentum of the event
engagement
Using LinkedIn to publish the aftermovie and interviews resulted in tens of thousands of views among the target audience.
Lessons learned
At events, the value often lies in the conversations and insights that emerge. When those moments are captured effectively and turned into video, the resulting content remains relevant to the community long after the event is over.