Video podcast series for the maritime sector
Teqplay is a Dutch SaaS company that helps organizations in the maritime sector optimize their port and cargo operations using real-time data and predictive tools. CEO Leon Gommans noticed that many members of their target audience were unaware of the value Teqplay can offer. There was a need for greater visibility and a way to position the company as a thought leader in the maritime sector.
Business challenge
The goal was to create a platform where Teqplay could not only showcase its expertise but also actively engage in conversations with decision-makers and stakeholders in the industry. The three main objectives:
“Conducting an interview in a studio adds value to the relationship. You’re also giving something back.” — Leon Gommans, CEO - Teqplay
visibility
Reaching the global maritime community from Rotterdam
authority
From visibility to thought leadership, in order to build greater authority in a global industry
new connections
Creating new connections that focus on the relationship rather than the transaction.
Problem
Many organizations in the maritime sector are unaware of the impact of Teqplay’s solutions. Traditional marketing methods did not reach this target audience effectively, and there was no scalable way to initiate meaningful conversations.
Solution
Together with StoryYo, Teqplay developed a video podcast series titled “The Future of Maritime,” in which thought leaders from the maritime sector were invited to discuss trends, challenges, and innovations.
- Interviews with thought leadersDozens of interviews with thought leaders in the maritime industry to increase our reach.
- From podcasts to webinarsInterviews are conducted via video podcasts, webinars, and demonstrations.
- Social MediaDozens of clips per vodcast day filmed in our studio that drive online engagement via LinkedIn
Benefits
Impact
By creating a platform where industry insights were shared and discussed, Teqplay was able to position itself as an authority and connect directly with relevant decision-makers. The video podcast provided a tangible way to discuss complex topics in a manner that was accessible and engaging for the target audience.
The vodcast series has been running for two years and has led to a significant increase in visibility and reach. The number of LinkedIn followers rose from 2,000 to 5,000, the videos were viewed more than 250,000 times, and Teqplay thereby strengthened its position as a thought leader in the maritime sector. In addition, the series led to new connections and valuable conversations with potential clients and partners.
branding
A playbook that helps the organization sell in a predictable and results-driven way
awareness
A widely embraced vision that assigns a key role to video in both internal and external communications, with approximately 250,000 video views on LinkedIn.
thought leadership
30 leaders featured in the video podcast who are part of Teqplay's ICP. Networking and content can go hand in hand
Lessons learned
When your target audience is unaware of your value, a content-driven platform featuring personalized and relevant conversations helps make your expertise visible and credible. Thought leadership through video and podcasts builds reach, trust, and new connections.
Future
Teqplay is exploring the possibility of organizing roundtables . The goal is to increase the impact by actively involving more people in the discussions. The plan is to use a hybrid format, bringing together in-person and online participants. This will be done in collaboration with multiple partners, so that knowledge, reach, and perspectives can be combined.