
Who is Otis, the inventor of the sales pitch?
- Author
- Effy Shkuri
- Published on:
- Published in:
- Neuroscience Selling

Sales pitch tips
1: Maak de connectie in je sales pitch
3: Houdt het kort
4: Maak je sales pitch visueel en disruptief
“De waarde van een mooie foto of schilderij wordt niet bepaald door het beeld, maar door het verhaal.”
5: Laat je inzicht zien

Effy Shkuri
"Our people make the difference." Really? As a former "digital workplace & IT entrepreneur," I've said this for years about my 25 colleagues. But the reality is we were only considered thought leaders by 5% of our target audience. Even today, this remains a common statement from MSPs and IT service providers. But these words lose their meaning if your expertise does not extend beyond your existing customers and a handful of prospects. I now help IT entrepreneurs with thought leadership in their niche.
