
Sales screening: a resume is not an indicator
- Author
- Effy Shkuri
- Published on:
- Published in:
- Recruitment

Sales Screening Needs to Change
1 – Targets
2 – Resilience
3 – Drive
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4 – Skills
5 – The Click
Effective Sales Screening

Effy Shkuri
"Our people make the difference." Really? As a former "digital workplace & IT entrepreneur," I've said this for years about my 25 colleagues. But the reality is we were only considered thought leaders by 5% of our target audience. Even today, this remains a common statement from MSPs and IT service providers. But these words lose their meaning if your expertise does not extend beyond your existing customers and a handful of prospects. I now help IT entrepreneurs with thought leadership in their niche.
