Social selling training: "winning the relationship"
Our social selling training is designed to help salespeople methodically win relationships with a focus on LinkedIn. The deal comes later. Always give first!
Social selling is about giving others the opportunity
Social selling is a way of thinking and working that goes beyond the salesperson's use of LinkedIn. Our social selling training is based on our "always give first" formula. An approach that works for every step of the sales process to gain trust. A social seller can listen empathetically and is able to make the connection faster through a methodical way of working.
Social listening
Listening is an important skill to gain trust, but how can you demonstrate your listening skills if you cannot ask questions? Indeed, as a salesperson, you are limited at the prospect stage to gain insight based on dialogue. The telephone may be a way to overcome this challenge, but it has other limitations as a lead generation tool. With our social selling training we help you find the hook faster. LinkedIn, Twitter, as well as Google give you the options to listen online and personalize your message accordingly.
How do you gain trust?
In what ways can you personalize your messages in a quick and efficient way? And what can you give to prospects to gain trust? Through our social selling training, we teach you a way of working that helps you give relevance to every personalized message within 3 minutes. Connecting with C-level executives is much more effective if you can make the right bridge.
The law of reciprocity
What laws of influence come into play to effectively apply social selling? Reciprocity is the law of giving and receiving and this is the engine of our social selling philosophy. Always be the first to give something that has value to your prospect. Social selling focuses on the person rather than the "buyer. We teach you what the difference is between giving value and giving away value. A small difference in action, but a big difference in results.
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Social selling training in the process
Social selling goes beyond winning relationships at the prospecting stage. It is a mindset that can be applied at every stage. We have developed dozens of scenarios in the form of role-plays that can be seen below. These best-practices give you immediate insight into how to use the principle of Giving and Receiving so that you can get into the awarding business. After all, gaining trust is the foundation for achieving higher conversion rates.
Social selling voorbeelden
Social selling is een mindset en een strategie waarbij de relatie centraal staat, niet de deal. Het doel is sneller vertrouwen te winnen vanuit onze 'Always give first' filosofie met speciale aandacht voor LinkedIn.