Video type versus video style

What is the difference between a video type and a video style?

A video type indicates the function of a video. Think of names like "explainer," "101 video," "how-to video," "Q&A" or "corporate video. Often this also says something about its role in the marketing funnel. Want to promote your brand? Then a corporate video fits. Do you want to help beginners? Then a 101 video makes sense.

A video style is all about execution. Do you choose animation, actors or just an authentic approach with your own employees in their own environment? The style determines the atmosphere, credibility and level of professionalism.

Different b2b video marketing styles

Animation: Dynamic and ideal for complex topics. You appeal directly to the reptilian brain and can easily visualize situations that are difficult with film.

'Amazing' (Amazing): High-budget productions with a timeless appeal. Perfect for corporate or promotional videos that need to last.

Authentic: Authentic videos feel real and trustworthy. Location, language, gestures and clothing play a big role. Often the most enduring option because it reflects your organization's culture.

What is the most strategic video style for b2b?

The best strategy is a mix. Often this consists of 80% authentic videos and 20% animation or high-budget productions. This way you get a sustainable, credible, yet varied mix.

How do you ensure higher video engagement?

• Keep videos preferably 30-45 seconds to hold attention.
• Choose a longer format for SEO or existing audiences.
• Always use supporting text to provide context.

Conclusion

Video types and styles are not the same thing: type is about function, style is about execution. Combining both, with authenticity as the foundation, leads to effective B2B video marketing. Pay attention to length, mix styles and support with text for maximum impact. Read more about video marketing best practices here .