Why is video a content accelerator?
- Author
- Effy Shkuri
- Published on:
- Published in:
- Video Marketing
TIME IS MONEY
Time is money, and for many entrepreneurs, time is even more precious than money. Running an IT business requires not only growth and innovation, but also telling your story. How do you do that efficiently without consuming your precious time? This is where video comes in as an accelerator.
At theNextSales, we have developed a simple yet powerful approach. We create a complete annual schedule for content, while you spend only four days a year on it yourself. It may sound like a dream, but it is achievable. While you go on vacation, your story remains visible throughout the year.
WHY VIDEO?
The biggest advantage of video is that it is personal and authentic. As an IT entrepreneur, you want to share your vision, but you often don't have time for continuous content creation.
Our solution: in one day, we extract as many valuable stories and insights from your expertise. We ask the right questions and create content that best presents your vision and business.
HOW DO WE DO IT?
Many entrepreneurs think that video requires a huge amount of time. They worry that they will have to stand in front of the camera for hours or require dozens of videos.
But nothing could be further from the truth. You are the expert; you live and breathe your business. All we do is ask the right questions so that your passion and insights will naturally emerge.
In a relaxed setting, we capture these stories. That way it feels natural and authentic, without forced scripts or tension.
WHAT IF YOU DON'T WANT TO BE ON CAMERA?
Not everyone is comfortable in front of the camera, and we understand that. That's why we offer an alternative approach.
Would you rather think of questions in advance that we ask in a quiet conversation? No problem. This creates a natural flow and authentic answers. No pressure, no forced attitude.
MORE THAN JUST THE ENTREPRENEUR
While it often starts with the entrepreneur, it's important to share your experts' stories as well. Technicians, salespeople and specialists often have valuable insights that make your business unique.
This creates a complete picture of your organization. That appeals to customers and prospects much more strongly than a single perspective. Moreover, this content can directly contribute to your sales pitch deck.
THE VALUE OF TIME
People often know the price of everything, but underestimate the value of time. What we offer is high-quality content through our sophisticated video marketing strategy.
With just a few days a year, you have a complete strategy that strengthens your brand and increases your visibility. The power of video is not only in the message, but also in the time it saves you.
So, are you ready to harness the power of video and make your story visible throughout the year?
Effy Shkuri
"Our people make the difference." Really? As a former "digital workplace & IT entrepreneur," I've said this for years about my 25 colleagues. But the reality is we were only considered thought leaders by 5% of our target audience. Even today, this remains a common statement from MSPs and IT service providers. But these words lose their meaning if your expertise does not extend beyond your existing customers and a handful of prospects. I now help IT entrepreneurs with thought leadership in their niche.