Prospecting for an 18% conversion rate
The Prospecting Training is a multi-touch acquisition method. Secure more appointments with our “always give first” method.
Personalization
The prospecting training course is the ultimate training program for salespeople, with a conversion rate of 18%. Choose a personalized approach to prospecting using video, audio, and the phone.
Make the connection
Prospecting is only effective when there is a connection in a literal sense. This is an a-synchronous step in the process and occurs entirely digitally. Think of a LinkedIn "accept," an email read or a video watched. Digital sales tools therefore play an important role in measuring the connection. We show you the method, the 'hacks' and the tools that will help you further.
Increase engagement
The prospecting phase can take 3-6 months. This is because it rarely hits in 1x. We train prospecting best-practices for acquisition combining video, audio, phone and email. With the ultimate goal: Making that first appointment.
Better meetings
You've scored that first appointment. Great, of course, but how do you reduce the "no show" and increase your chances of a follow-up appointment? We'll show you some techniques you can use in the run-up to personalize your presentation as well.
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Video prospecting workshop
If you're looking for an inspiration workshop for your team, choose the video prospecting workshop.
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Frequently asked questions
Prospecting training agenda
Program
Why choose storyyo's prospecting training?
Prospecting Training
Have you heard about that 18% conversion rate? Yes, that's what our prospecting training can do for you. We're not going to bore you with jargon; we'll just show you how it works.
Here's what we have in store for you:
Personalization is the Key: We'll show you how to take your prospecting game to the next level. Make it personal, make it smart.
Digital Connections? Easy Peasy: LinkedIn, emails, videos - you'll learn how to rock them all to make that perfect first impression.
Engagement Boost: Ready to upgrade your prospecting mix? We combine the old-school with the new-school to help you land that first appointment.
Whether you're already a pro in sales or just starting out, this training has something for everyone. Not only will you learn new tricks, but also how to weave them into your daily sales routine.
What does prospecting training cost?
Goal: Increase your conversion rate to 18%.
Time commitment: 10 hours for the participant
Duration: 6 weeks lead time
Cost: €4,250 individually
Week 1: Video questionnaire as input for training ( 1 hour)
Week 2: Online basic preparation training* ( 2 hours)
Week 3: Online Workshop (4 hours)
Week 4: Online coaching (2 hours)
Week 5: Online coaching (2 hours)
Week 6: Online coaching (2 hours)
*Unlimited access to the prospecting knowledgebase
What does the comprehensive prospecting program look like?
Prospecting program (Team)
Goal: Increase your conversion rate to 18%.
Time commitment: 10-15 hours
Duration: 12 weeks
Participants: minimum 3 participants
Cost: €3,250.
Week 1: Interactive Online Social Selling Course.
Basics of social selling
"Give and Receive" framework
4 social selling examples
Week 2: Prospecting & Qualification Workshop
Setting goals & KPIs
Give and Receive framework
Ideal Customer Profile - top 50
Identifying Personas
Creating a Call Script
Email templates that work
The use of video prospecting
Practical scenarios training
Week 3: LinkedIn Navigator Mastery
Effective use of LinkedIn Navigator
Effective messaging 'do's and dont's'
Practical scenarios training
Week 4-10: Weekly Prospecting Coaching
Group coaching based on objectives
Applying cold calling techniques and strategies
Digital strategies that work
Week 11: Advanced Social Selling Techniques.
Training in advanced strategies
Using video prospecting through LinkedIn
Smart hacks and multi-touch
Use of analytics tools
Week 12: Final Training and Evaluation
Basic principles and advanced tactics
Evaluation and assessment
What makes prospecting training different?
It's an innovative training where we show you how to use modern tools like LinkedIn Navigator, AuthoredUp and Loom, among others, to do much better digital prospecting. The goal is to make phone acquisition easier through proper digital pre-work.
Is it also a linkedin training course?
We give above average attention to the power of LinkedIn in context of a number of prospecting plays that we have designed to increase conversion. The goal is prospecting and it is certainly not tool training.
What do clients say about your training?
We have trained hundreds of vendors from major vendors such as IBM, SUSE and Appian and our training is rated with an average of 9+. It is important to understand that we can go a step further than most training agencies because we specialize in the IT service providers and vendors they work with.
Is there a discount for multiple participants?
Yes, 20% discount for 3 participants or more for the 12-week program.
Can i also do just the video prospecting workshop?
The video prospecting workshop can take place up to 10 participants for a fee of EUR 6,000.