Linkedin video for salespeople

Benefits of LinkedIn Videos

LinkedIn videos offer a significant advantage because they play directly within the platform, without requiring any extra steps from the viewer. Unlike videos shared via links, which often require additional clicks, native LinkedIn videos play automatically in posts and inboxes. This makes it easier for your audience to watch your video without interruptions.

Benefits of Native LinkedIn Videos

1. Instant Play: Native videos play automatically in the LinkedIn inbox, giving viewers instant access to your content without any extra clicks.
2. Higher Engagement: Videos that play directly within LinkedIn often generate more engagement because they fit seamlessly into the platform’s user experience.
3. Greater Reach: Native videos reduce the likelihood that your content will be blocked by security filters that often apply to links in email.

By sharing videos natively on LinkedIn, you increase the likelihood that your message will be effectively conveyed and more easily viewed by your target audience.

Practical Benefits

1. Spam filters: LinkedIn videos avoid the problems associated with video emails, such as being blocked by strict security measures implemented by email clients. LinkedIn videos are often better supported and less affected by security filters, ensuring that your message is delivered more clearly and reliably.
2. Reconnecting: Use LinkedIn videos for “reconnect” scenarios. Send a short video to reestablish contact, even if you haven’t been in touch for a while. LinkedIn’s automatic suggestions for calls to action (CTAs) make it easy to engage your audience.
3. Speed: LinkedIn makes it easier to quickly produce and share videos. The platform supports instant video playback, which speeds up the editing and uploading process and gives you more time to create better content.
4. Advertising: LinkedIn is also a powerful platform for thought leadership ads and video ads. Successful videos can be repurposed for video ads on LinkedIn, such as trailers for white paper downloads or webinar promotions. This increases the visibility and effectiveness of your content.
5. Enhanced Analytics: LinkedIn offers comprehensive analytics for native videos, allowing you to see how well your content is performing, who is watching your video, and how long they stay engaged. These insights help you refine your strategy and better tailor it to your target audience.
6. Greater Shareability: Videos that play directly within LinkedIn are easier for your network to share. This increases the likelihood that your video will be shared further within LinkedIn, which boosts your reach and visibility.
7. More Customizable Interaction: LinkedIn videos allow for direct reactions and comments, offering a more personalized and interactive experience than videos viewed via external links. This fosters direct dialogue and increases engagement with your target audience.

Advice

Ultimately, your effectiveness is determined by your video prospecting strategy. This means that your success depends not only on using native LinkedIn videos, but also on how well you personalize your videos and tailor them to your target audience. Creating customized content that aligns with the specific needs and interests of your prospects increases the likelihood of positive interactions and conversions.

Be sure to personalize your videos with relevant information and a genuine approach so that your message truly resonates with your audience. By adding this personal touch, you can make your videos even more effective and build stronger relationships with your prospects.

— Disclaimer: A fool with a tool is still a fool