Why video marketing?

Why video marketing?

Video is exponentially more effective than text because images are processed 60,000 times faster in the brain than the written word. Engaging videos help marketers and sales professionals start the conversation faster. A key reason is that the personality of the organization comes through in a video - even if a video is not personalized.

Here are some video statistics followed by five reasons why video marketing is an absolute winner in the coming years:

1. 89% of marketers say video generates better ROI. 83% see 2.4x more leads, and 87% say video generates more website traffic (Wyzowl).
2. Video posts on social media get 48% more views (The Marketing Helpline).
3. Video marketing strategy is key (HubSpot).
4. Videos on LinkedIn are shared 20x more often than other formats (LinkedIn).
5. Instagram videos get 2x as much engagement (Search Engine Journal).
6. 64% of consumers buy a product after watching social videos (Tubular Insights).
7. 80% of users remember a video ad from the past 30 days (Small Biz Trends).

1 - producing videos is getting easier and easier

"24% of video marketers started in 2020. Of these, 51% said this was because it had become easier to create their own videos."

2 - video marketing increases findability

Video SEO helps your website rank higher in search results. Among other things, video increases dwell time (+34%) - a crucial ranking factor. Pages with video are even 53x more likely to appear on the first page of Google.

3 - higher authenticity with video

Authentic content is valued much higher by B2B buyers. 90% of consumers value authenticity in brand choice. 83% of marketers call authenticity crucial and 61% see it as the most important part of impactful content.

4 - video is more personal

People do business with people - and video is the most human way to present yourself from a distance. "A text that touches is often written by an experienced writer, but a video that touches can also be made by the average colleague."

5 - video attracts attention

"55% of B2B buyers say that if content doesn't grab interest within 1 minute, momentum is over."

Gaining attention must be done within 10 seconds. This is similar to a cold call. A strong hook and hyper-personalization are essential. After that, you want to trigger engagement, for example with interactive videos.